So you’re ready to take your small business online.  Like any good consumer, you begin your research and all of a sudden find yourself in an entirely new world of acronyms, theories and strategies.  There are so many distractions that anyone can easily get off track and start to feel a bit like a deer in the headlights!

Far too often, this can either discourage small business owners from getting a website or can distract them so much that they are almost terrified to put up a site that isn’t good enough, so the website is either put on indefinite hold or the idea is buried completely.

Sure, there are basic rules that should be followed.  However, online business is an ever-growing ocean of theories and case studies and waiting to jump in because you’re afraid to miss something, is just not feasible for anyone!

While I think it’s important to learn as much as you can and if appropriate, hire a web designer who’s on top of the latest online trends as well as the time tested website design methods, the most important thing is to not lose focus of the ultimate goal.

Most small businesses first and foremost, want to make sure they have a basic website for their current customers and prospects can visit to learn more about their products or services and make contact.

All other considerations should be both secondary and ongoing!

-Keep an eye out, I’m working on a Web to Human glossary of all of those terms and acronyms! 

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