After spending yet another day wading through the latest SEO articles, sites and blogs, I just began wondering…How many people give up on their websites and online marketing plans before they even really get started?

Optimizing your webpages and blog posts is important.  BUT for small businesses and individuals just taking the first steps towards gaining an online presence, don’t let the big, bad SEO boogie monster scare you away!

Most SEO experts will tell you that the one of the most important pieces of the search engine puzzle is building quality sites filled with great content, which coincidentally should be any website owner’s goal in the first place, right?

If you’re getting overwhelmed and start to feel like giving up and that you can’t do this…just focus in on what you started to do in the first place…build a great site that complements your company’s mission and image.

I know this advice might sound oversimplified…it is and that’s the point!  You will inevitably hear more and more SEO techniques the longer you’re online.  After awhile, you will most likely begin to notice that there are three or four main commandments of the SEvangelists and when you feel more comfortable, definitely start playing around with those and find what works for you.

If you’re already at that stage, please by all means continue and check out the SEO gurus blogs, websites, etc.  I do not claim to be an expert!  There is obviously value in being aware of what’s going on around you, or more importantly with the search engines, above you.

Just please, don’t let the Google Monster under your bed, the Yahoo Crypt Keeper in your closet keep you and your business from joining the rest of your competitors online

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When launched my first business website, DW Office Solutions, I struggled with the decision of whether to put ads on it or not.  On one hand, Adsense and other advertising programs can mean a few extra cents while you’re waiting for your online business to take off.  However, I often wonder how putting ads on your business’ website might effect your business’ image and eventual success.

I have read many opinions supporting both sides of this issue.  I think it really has to be a decision based on your personal views and, at times, gut feeling.

I’ve always taken an approach of looking at my site the same way I look at other sites as a viewer and potential customer.  I’m not saying that I will never buy something from a site with Adsense, and I have no problem whatsoever with ads on content sites.  But in my mind, it does take away a bit of the professional image of a service company to see those little Google boxes plastered about.  Obviously, there are ways to include the ads without being blatantly displayed, but my gut feeling always leads me to question business’ who prominently display such ads on the same pages where they’re describing why I should buy from them or why I should hire them.

These are solely my opinions, based only on my “gut feelings” and not research but I can’t help wondering how successful a company is at their specialty if they feel the need to post ads?

Again, I think it’s really something that each business and designer need to discuss and decide for themselves!

Do you use Adsense or it’s alternatives on your business site?

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I’m a sucker for a game.  In fact, I have always been sad that I was born to late to take my turn to appear on “Name That Tune.”

So I was amused to run across the Name that Page Web Design Game on About.com from Jennifer Kyrnin.

Granted it might not be the most exciting game you’ve ever played, but I think Jennifer makes a valid point in her blog post on this game.  One of the keys to designing great webpages and websites is knowing the purpose for each page and the common elements that must be included on pages with that same purpose.

Does each of your pages have a distinct purpose in mind?

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“I typed the word Google into Google. Guess what came up? Everything.”

-George Carlin

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In case you haven’t heard, the internet reached the 100 million mark last month according to the Netcraft Web Server Survey.  According to the report, over 3.5 million sites were added in October 2006 alone.  The report also notes that this www boom is in large part due to Small Businesses and blogs.

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There is an interesting video clip now showing on CNN.com. The clip is from Fortune’s Most Powerful Women Conference and features Ariana Huffington and Marissa Mayer of Google discussing an intriguing business practive of the king of all search engines.

The big G’s policy is to always build in a failure rate of 60-70% for all new product launches. Mayer explains that in a fluid business like the internet game, historically at least 2 of every 5 new ventures fail. She says that by incorporating a high failure rate into the planning of each new offering, Google is better able to move quickly in the event of either the success or failure.

Many business experts and coaches often preach the value of positive thinking or believing your way to success.

Do you think planning ahead for failure is a key to overall success or a surefire path to doom?

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The Internet will help achieve “friction free capitalism” by putting buyer and seller in direct contact and providing more information to both about each other.

–Bill Gates

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